Fifteen years building products, then one product became the company.
Product design in e-commerce SaaS
First years shipping digital products at TrayCommerce / Locaweb, designing for conversion in Brazilian e-commerce.
Payments, inside Elo's innovation team
Senior designer on the innovation team of one of Brazil's largest card companies. Payments became a craft, not a buzzword.
From designer to product manager
Led product on a high-traffic marketplace, then real estate platforms and Web3 products.
Brazil to Canada
Moved to Quebec and kept building products for companies in Montreal.
Comfort Living is born
Co-founded a relocation service for families moving from Brazil to Canada. Daitana runs the clients; I build every piece of the technology.
The AI that runs the operation
Designed and built the full stack: the platform, the CRM, the content pipeline, and the AI agent that answers, qualifies and follows up on WhatsApp, 24/7, on a real client base.
That technology becomes ScaleOn
Rebuilt on Meta's official API as a product any business can run: Atena, the Brain, the CRM, email and content, one intelligence.